Direct Response:

Price Waterhouse : Barron’s Magazine Insert

  • pw 1

    Front page of insert foldout.



  • pw 2

    The inside spread with the typecasting of Venture Capitalists used as a design element.



Project Notes: Barron’s Price Waterhouse Insert

Sometimes what appears to be a simple copy ad can be the most challenging to pull off. You have to get “inside the head” of the writer to make their vision come alive.

This is a perfect example of that concept. The typecasting, font selection and visual that appears on the cover are just right to engage the reader. Turning the page, we had to take a list of over 500 company names that required a perfect execution of typography. It had to be readable and balanced as the central graphic element in the spread. This paid off the concept.